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How to improve your Adsense campaign

Posted By : mattyb 5th Dec 2006

The answer lies in improved sites with quality content. Play with the search engine not against it.

So what is improved content?

The keywords you are optimizing for should relate to your web content and add value for the visitor. This does not mean you have to write one thousand word pages all on your own. One to two hundred words per page will be fine as long as it answers the question or part of the question that the visitor was searching for with the search term. From there on the page can lead to Adsense ads and a click on the link will be a targeted visitor for the advertiser.

You also do not need to write each page yourself, you can still use PLR content and articles for your sites just make sure that the main question that the visitor would have asked when searching leads them to more specific information through Adsense ads.

Can you imagine the joy on your face when receiving a five-figure check from Adsense, and think of the joy you would place on the face of the Adwords advertiser also receiving a five-figure payday?

Once you have your site set up correctly there are a few elements that you need to give attention to. The truth about Adsense placement is that there is a trick to it. For high CTR your ad placement must be highly optimized.

I have seen this myself in testing different Adsense placement methods. One placement for all does not work. On certain pages it would be higher up and on others, it would be lower down.

It is all dependent on the content of the page and the question you should ask yourself is at which point in the content is the visitor the most likely to want information that is more specific. If you write your content yourself, you should write it in such a way that you give information and then raise curiosity, and it is at that point, where your ad should appear for the first time. By utilizing this method and keeping your content targeted, you will receive many clicks and your Adwords advertiser will receive the targeted visitors he wants.

So as you can see, targeted content will help your Adsense campaigns dramatically.